Statistics and chemometrics for analytical chemistryCanada’s automotive market is centered in the heart of North America’s largest car creating region: the Fantastic Lakes automotive manufacturing cluster. These findings indicate that a substantial digital shift has already occurred and that a lot space still exists in customers’ use of digital across the obtain journey. In our interviews with customers, specialists and automotive CEOs, we regularly heard of the require to evolve current models to attain a seamless offline and digital strategy to far better engage and serve the emerging automobile buyer.

Automotive OEMs in India at the moment allocate ten% to 11% of their total marketing budgets on digital media, compared with about 35% in the US, 55% in China and 25% in Mexico. Net penetration in India is projected to boost from 26% in 2015 to 42% by 2020. Customers are currently shifting a number of parts of the purchase … READ MORE >>>