The automobile industry has been one particular of the hardest-hit sectors in the recent economic recession. However, automobile dealerships have proven time and again over the past one hundred years to be incredibly resilient and capable of changing with the times. Embracing new technologies such as mobile promotion has been one particular of your factors for this resiliency.
More and more dealerships are utilizing text messaging to create ongoing relationships with their customers and in the course of doing so, rising their sales revenues. Dealers recognize that their customers never leave home without their cell phones and are checking their text messages all day long. It’s a fact that people tend to respond to short, concise text messages as opposed to other procedures of messaging.
Mobile Advertising and Marketing Basics
If your dealership hasn’t adopted this new, cost-effective technology, now is the time, and here’s how to get started. To begin, you have got to determine the right mobile promoting vendor with the technology to meet your specific needs, create the acceptable budget, build the marketing approach that will motivate your target audience, and finally, ensure that you have the right reporting tools to determine the effectiveness of your campaigns.
The Critical Factors
Probably the most important factor impacting the success of your mobile advertising initiatives should be to have a database of cell phone numbers for customers and prospects. There are several very approaches to acquire those numbers and one particular from the most effective should be to establish … READ MORE >>>