The automobile industry has been one particular of the hardest-hit sectors in the recent economic recession. However, automobile dealerships have proven time and again over the past one hundred years to be incredibly resilient and capable of changing with the times. Embracing new technologies such as mobile promotion has been one particular of your factors for this resiliency.
More and more dealerships are utilizing text messaging to create ongoing relationships with their customers and in the course of doing so, rising their sales revenues. Dealers recognize that their customers never leave home without their cell phones and are checking their text messages all day long. It’s a fact that people tend to respond to short, concise text messages as opposed to other procedures of messaging.
Mobile Advertising and Marketing Basics
If your dealership hasn’t adopted this new, cost-effective technology, now is the time, and here’s how to get started. To begin, you have got to determine the right mobile promoting vendor with the technology to meet your specific needs, create the acceptable budget, build the marketing approach that will motivate your target audience, and finally, ensure that you have the right reporting tools to determine the effectiveness of your campaigns.
The Critical Factors
Probably the most important factor impacting the success of your mobile advertising initiatives should be to have a database of cell phone numbers for customers and prospects. There are several very approaches to acquire those numbers and one particular from the most effective should be to establish a brand loyalty club at your dealership, for instance, a Cadillac VIP Club.
Staff training will also be extremely important for the success of building your database. Sales team members, service advisors, and cashiers all need to let each consumer know about the VIP Club and also the benefits of joining, much like restaurant servers tell their customers about their daily specials. The dealership’s website may also promote the VIP Club and provide a simple sign up form.
Text the Info Your Customers Want to Receive
The benefits of the client could be numerous. Customers can receive text message notifications of new model arrivals, special sales specials, demo drive events, and accessory discount coupons. Reminder text message notifications for scheduled service will have high value since most customers claim they neglect automobile service simply because they forgot. Service specials, discount coupons, parts availability and recall notifications will all provide high value to the buyer and revenue to the dealership. Text messaging is also a great way to keep your staff aware of all of your dealership’s activities.
Reporting, in general, is important and coupon campaign reporting, in particular, is critical. Your vendor’s mobile advertising and marketing technology should automatically assign a unique coupon code to every sent text message that identifies the customer and also the campaign. You should also be in a position to input the coupon value and easily determine the return on your campaign investment. Reports can then detail the current campaigns running, the consumers who were sent coupons, the coupon code for every recipient, and other relevant data.
The car business involves creating a desire for specific automobiles although building and maintaining brand and dealership loyalty. The essence of that loyalty is getting a relationship with your buyer and prospects, alike. By utilizing text messaging as well as the power of mobile advertising and marketing you can have a significant edge over your competitor.