Key success factors automobile industryIn an attempt to improve sales, the market has resorted to numerous marketing and advertising, incentive, and service programs. These include increasing the period of a auto loan to 5 years (thereby decreasing the month-to-month payment), providing money rebates, lowering loan interest rates, subsidizing leases, promoting program automobiles, 9 and providing enhanced warranty and purchaser-protection applications. Despite the fact that these programs are beneficial to the customer, they are pricey to the companies.

1 crucial issue that often defines an automotive company is its public image. Because purchasers entrust their safety, along with a sizable portion of their revenue, to a auto business, the perception of the organization figures drastically in the acquiring choice. Aspects influencing an automotive company’s image include marketing, word of mouth and expert evaluations and opinions.

Gauteng accounts for 39% of all vehicles produced in the country, 35.five% of new automobile sales, … READ MORE >>>